The constantly changing social platform algorithms make it a lot tougher to engage your readers and prospects with your blogs and social media posts. But, by applying some easy-to-follow and result-oriented writing tips, you can have a better result and engage more people.
Check these 6 exciting social media content writing tips, generate powerful and engaging posts!
1. Research, Research, Research
In case you want your social posts to inspire and engage your target groups, make them relevant to them. The more relevant your posts are, the more success will you taste.
Understand your audience. Check the general demographic statistics and then dive deeper.
Connect with your audience on an emotional stage. Share inspiring success stories from your former content customers.
2. Use Your Prospects’ Language
Now take your research to the next stage.
Figure-out what language your general clients usually employ to communicate their requirements or challenges.
For instance, a post you write on Instagram, for young and wealthy women, will read very different to middle-level executives on the LinkedIn.
Use your readers’ language so that your target group easily understands it.
Your prospects will realize that you understand them and their different problems.
3. Focus on Your Grammar
Go back to the basics! Contrary to the popular belief, grammar matters even while you are doing online content and social media posts.
Good grammar are the building blocks of good writing. It helps you improve your work.
In case you focus on it, your readers easily figure-out and appreciate what you’re writing or trying to say.
Besides, be active rather than passive to make your writing lively.
Check if you’re using passive voice.
Also check if your copy is plagued with too many adverbs and if it’s very difficult to read.
Besides, weed-out all unnecessary words from your copy.
Get to the key points without wasting any time. Help your work flow smoothly.
Afterwards, proofread and remove any words that don’t help further your point.
Read out your copy loud. You will be able to view your post from a different view. You will be astonished to see many unwanted words.
4. Be Positive
It helps to be positive. Negative content repels most. But it doesn’t mean your posts must always be happy. A huge difference exists between ‘positive’ and ‘happy’. You want your readers and prospects to be excited, and enthused by your posts, and that may not always necessarily mean happy posts.
5. Harness the Powers of Images & Videos
Pictures and videos leave a huge impact. Visual content is more engaging, and may normally tell the story faster and more concisely than words alone.
A picture is worth 1000 words, right?
Video, in particular, can better enable you to ‘connect’ with your audience, at a deeper and higher level.
Most often, the common man responds well to videos. The reason: it humanizes you and help them figure out you more closely.
So, use effective supporting images, graphics and videos to tell a story where ever possible, and guarantee conversions.
6. Include a Call to Action (CTA)
Include a call to action (CTA), nudge your prospects to take the action you want.
In case you don’t, many people won’t react. In a classic case of ‘missed opportunity’, they would just go away, post checking your content.
They may have loved it, and gained from it notwithstanding.
CTAs could be of many kinds with different objects. Use it at the end of your blog, or at any right place through it.